Your AI-enhanced audience management platform
Build precise and effective marketing campaigns with data-driven audience management and segmentation tools. Turn interactions into revenue-driving relationships.
Know your audience inside and out with AI-backed segmentation
Don’t rely on guesswork. Make sure you have the right people in the right segments based on their data, interactions, and behaviors, so you can make informed marketing decisions and adapt campaigns as you need to.
Transform your touchpoints into revenue-driving relationships
Get more out of your contact list with AI-backed probability tools, 1:1 email, SMS, and WhatsApp campaigns at scale. Spend less time managing and more time converting.
Organize every contact in one place
ActiveCampaign’s CRM is built for sales and marketing teams who need to manage, segment, and act on customer data in real time. Automatically capture leads from every channel, track every interaction, and unify your contact records with ease.
Powerful segmentation tools let you group audiences based on behaviors, preferences, and lifecycle stage. And because your CRM is connected to your marketing, sales, and service data, you’ll always have the context you need to deliver personal, relevant experiences at scale.
Automate your workflow and turn opportunities into revenue
Capture & store attribution data
Use your data to attribute every conversion and prioritize your channels based on campaign effectiveness.
Automatically assign leads
Get the right deals to the right reps and make sure every customer gets a seamless journey.
Find out more about your customers
Lead Scoring
Assign a point-based score to each individual contact and set which actions or behaviors add or deduct points.
Win Probability
Our Win Probability feature uses AI to analyze every deal and give them a score based on relevant metrics.
Gather and use audience data from all your favorite apps
Discover how Motrain drives trial conversions by 120% with personalization
Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.
120
%
Increase in conversion rate
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.
Frequently Asked Questions
What is a CRM?
A CRM (Customer Relationship Management) system is software that helps businesses manage and track their interactions with customers and prospects. It stores contact information, communication history, sales opportunities, and customer data in one central location, making it easier for teams to build relationships, close deals, and provide better customer service. At ActiveCampaign, our CRM integrates seamlessly with email marketing and automation tools to give you a complete view of your customer journey and help you deliver personalized experiences at scale.
What is audience management?
Audience management is the simple process of organizing and managing your contacts and customers. It allows you to segment contacts into specific buckets so you’re always sending the best content through the right marketing channels.
