WhatsApp automation that handles your chats for you

Make WhatsApp chats that automatically convert leads, guide new customers, answer questions, and handles repetitive work. Then pass the data to your email, marketing automation, and other tools so everything is in one place.

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ActiveCampaign is an official WhatsApp Business Solutions Provider

As a BSP, we empower you to make the most of WhatsApp with official WhatsApp Business Platform accounts and hands-on support.

We’re here to guide you throughout the process: from getting your business verification tick, to building powerful workflows that make the most of conversational messaging. We take on all the complexity for you, so you can dive in and start building automated WhatsApp experiences right away.

Unlock WhatsApp’s potential with the WhatsApp Business API

You might know WhatsApp as the world’s most popular messaging platform. But with the WhatsApp Business API, it becomes a professional conversational marketing channel to connect with your audience. 

With the WhatsApp Business API, ActiveCampaign lets you run the same sophisticated automations you'd expect from email, but entirely within WhatsApp. Create and personalize messages, build templates, automate responses, track every message from a shared inbox, and connect your apps. And best of all, it’s easy to set up and connect.

Everything you need to automate your WhatsApp chats

ActiveCampaign WhatsApp Messaging’s automation lets you build segmented flows that follow up to collect more information, qualify leads, and give people the answers they need. By the time your team talks to them yourself, they’re already qualified and ready to buy.

  • Turn chats into qualified prospects and conversions

    Automate chatbots and workflows to collect information and assign messages to the right team member with Flows.

  • Keep track of every chat with a single, shared inbox

    Organize conversation threads and improve response times with a unified team Inbox equipped with search and filters.

  • Scale personalized messages in minutes

    Start with Templates and personalize your content using variables. Customize it with images, videos, PDFs, or buttons.

  • Send marketing messages at scale

    Send bulk messages to contacts with Broadcast Campaigns and monitor performance with detailed reporting.

Keep track of every thread in our shared team inbox

Never lose a conversation. Organize your chats, assign labels to contacts, and filter the threads you need to save time with our two-way, shared team inbox. See when each message was sent, and who sent it–including whether it was a user or an automation.

Effortlessly switch between automated and manual chats with just one click. Collaborate between multiple responders and teams. Reply on your own or select a pre-approved template to make sure every user gets the right message every time.

Connect WhatsApp with your email marketing, marketing automation, and other channels

ActiveCampaign lets you manage all your channels in one platform. That means you can trigger WhatsApp flows from ActiveCampaign automations, use the information you collect from WhatsApp to personalize emails, and connect all your integrations to segment across every channel you use in your marketing.

The richest WhatsApp messaging capabilities of any marketing automation platform

  • Conversational messaging
  • Data capture & assignment
  • Personalization
  • Cross-channel experiences
  • Multi-user inboxes
  • 950+ integrations
  • 1:1 chats
  • No-code automation builder
  • Segmentation & routing
  • Chatbot support
  • Broadcast messaging
  • Smart reporting

Frequently asked questions

Learn more about ActiveCampaign’s unique approach to WhatsApp automation.

  • What is WhatsApp Messaging?

    With WhatsApp Messaging, you will be able to create powerful experiences for your customers within the WhatsApp platform. It lets you automate, personalize, and track conversations in WhatsApp so you can add another channel to your marketing strategy–either standalone or from the same platform you use for your email, SMS, social media, and CRM initiatives.

  • Can I send promotional messages with ActiveCampaign?

    Yes! With broadcast messaging, you can send promotional WhatsApp messages to any segment of your contact list, with added personalization options to improve your engagement.

  • Can I integrate WhatsApp Messaging with apps like Facebook?

    Of course. Like the rest of our platform, our WhatsApp Messaging feature has 950+ integrated apps available, including popular tools like Facebook, Shopify, WordPress, and Square. 

    Visit our integrations page to get a full list of all available integrations, and see how you can effortlessly connect the apps your business uses.

  • I’m an agency partner, can my clients use WhatsApp Messaging?

    Yes! You can now refer any clients who are interested in WhatsApp Messaging. It’s fully available for referral partners, and your clients can get started right away. For now, WhatsApp is available for referrals only.

  • When will WhatsApp Messaging be available for reseller partners?

    We’re actively working with Meta to enable WhatsApp reselling for ActiveCampaign partners, and as soon as we have updates, we’ll share next steps. For now, WhatsApp is available for referrals only. 

  • What is a Business Solution Provider (BSP) for WhatsApp?

    A BSP is a company authorized by Meta to provide businesses with access to the WhatsApp Business Platform, including setup, compliance, and integration support for messaging at scale.

  • Are you a WhatsApp Business Solution Provider (BSP)?

    Yes, we’re an official BSP, which means we can help you connect to the WhatsApp Business Platform and start messaging your customers quickly and reliably.

  • What are the benefits of working with ActiveCampaign as your BSP?

    We take care of the setup, compliance, and technical infrastructure so you can focus on creating great customer experiences. You’ll also get expert guidance, insights, and scalable tools tailored to your needs.

  • What’s the difference between the WhatsApp Business App and the WhatsApp Business API?

    The WhatsApp Business App is free to use, and designed for small businesses to chat manually. It is not built or designed for automation, and you cannot automate messages under the terms of services. 

    The WhatsApp Business API, available through a BSP like ActiveCampaign, is designed for professional use cases and powerful automated workflows. It lets you automate messages, integrate with your CRM, manage customer conversations across teams, and build powerful workflows tailored to your business.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.