Intelligent marketing for the AI era
Cut the busywork with marketing automation orchestrated by AI agents. Choose your primary marketing channel:
Discover the plan that fits you best
Enterprise
Run email marketing at scale with enterprise-level support.
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Pro
PopularPlus
Go further with automation and powerful customer insights.
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Starter
Discover the plan that fits you best
Key features
Salesforce, Microsoft Dynamics, & more
Shopify, Square, & WooCommerce
Google, Facebook, & LinkedIn
Add-Ons
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Enhanced pipeline management and sales automation:
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities
Top features
Boost our CRM with two add-ons: Pipelines and sales engagement
AI
Supercharge your workflows with AI-driven automation and intelligence.
Automation
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Campaigns
CRM
Salesforce, Microsoft Dynamics, & more
Enhanced pipeline management and sales automation:
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
Analytics & reporting
Get valuable insights into your customers to help you make better business decisions.
Channels
WordPress, Squarespace, Wix & more
Via integration
Via integration
Google, Facebook, & LinkedIn
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Reliably send password reset emails, notifications, confirmations, and more
Segmentation & personalization
Ecommerce
Shopify, Square, & WooCommerce
BigCommerce, Magento, & Shopify Plus
Integrations
Shopify, WooCommerce, Square
BigCommerce, Magento, & Shopify Plus
Freshsales, Pipedrive, Zoho, & more
Salesforce, Microsoft Dynamics, & more
Platform
Service & support
Add-ons
Boost our CRM with two add-ons: Pipelines and sales engagement
Enhanced pipeline management and sales automation:
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Reliably send password reset emails, notifications, confirmations, and more
Get valuable insights into your customers to help you make better business decisions.
Discover the plan that fits you best
Premium
Automate WhatsApp messaging at scale with enterprise-level support.
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Advanced
PopularGo further with advanced automation capabilities and team support.
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Core
Discover the plan that fits you best
WhatsApp features
Add-ons
Grow your business with the best email marketing tool
Top features
Shared team inbox
Automations and flows
Channels
Integrations
Platform
Service & support
Add-ons
Grow your business with the best email marketing tool
Discover the plan that fits you best
Enterprise
Run email and WhatsApp marketing orchestration at scale with enterprise-level support.
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Pro
PopularUnlock full cross-channel marketing orchestration.
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Plus
Get started with foundational cross-channel automations paired with customer insights.
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Discover the plan that fits you best
Key features
Salesforce, Microsoft Dynamics, & more
Shopify, Square, & WooCommerce
Google, Facebook, & LinkedIn
WhatsApp features
Add-Ons
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Enhanced pipeline management and sales automation:
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities
Top features
Boost our CRM with two add-ons: Pipelines and sales engagement
AI
Supercharge your workflows with AI-driven automation and intelligence.
Automation
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Campaigns
CRM
Salesforce, Microsoft Dynamics, & more
Enhanced pipeline management and sales automation:
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
Analytics & reporting
Get valuable insights into your customers to help you make better business decisions.
Channels
WordPress, Squarespace, Wix & more
Via integration
Via integration
Google, Facebook, & LinkedIn
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Reliably send password reset emails, notifications, confirmations, and more
Segmentation & personalization
Top WhatsApp features
Shared team inbox
Automations and flows
Channels
Ecommerce
Shopify, Square, & WooCommerce
BigCommerce, Magento, & Shopify Plus
Integrations
Shopify, WooCommerce, Square
BigCommerce, Magento, & Shopify Plus
Freshsales, Pipedrive, Zoho, & more
Salesforce, Microsoft Dynamics, & more
Platform
Service & support
Add-ons
Boost our CRM with two add-ons: Pipelines and sales engagement
Enhanced pipeline management and sales automation:
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
Extend your campaigns with SMS marketing automation
(US and UK)
MMS only available in the US
Reliably send password reset emails, notifications, confirmations, and more
Get valuable insights into your customers to help you make better business decisions.
Can’t find the answer you’re looking for?
Our Sales team is standing by to help. Get in touch and we’ll be happy to assist you.
Free services to help every growing business
No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.
- ActiveTraining
- Video tutorials
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- Knowledge base & help guides
Enhanced CRM
Take our built-in CRM to the next level with two powerful add-ons: pipelines and sales engagement.
Pipelines adds advanced pipeline management, deal records, and lead scoring to help you track, manage, and build customer relationships.
Sales engagement gives you everything you need to convert with 1:1 email capabilities, alongside powerful AI analysis and win probability tools to put your sales team one step ahead.
Frequently asked questions
Discover answers to some of the most-asked questions about our platform.
What is a contact?
A “contact” is defined in our Terms of Service but generally includes a person or company saved in your account with an email address, phone number, or other identifying information who consents to receive marketing messages. These marketing messages may be email messages, SMS messages if you have purchased the SMS add-on, or WhatsApp messages if you have purchased the ActiveCampaign WhatsApp Messaging service.
We refer to contacts in two categories on our pricing page and within our platform: email contacts and WhatsApp contacts.
What are email contacts?
“Email contacts” are the contacts that you use ActiveCampaign’s services (other than WhatsApp) to engage with, such as by sending emails or SMS messages.
How do you calculate contact limits for email contacts?
When we calculate your email contact limit for ActiveCampaign’s services (excluding WhatsApp), we only count active contacts—those subscribed to at least one list. Each active email contact is counted once, no matter how many lists they’re on.
Unconfirmed and bounced contacts do not count toward your limit and cannot receive campaign emails. Unsubscribed contacts only count if they remain subscribed to at least one list.
What is a WhatsApp contact?
A “WhatsApp contact” is also defined in our Terms of Service, and is a specific kind of “contact.” WhatsApp contacts generally include a person or company saved in your account to whom you have sent a message via WhatsApp using the ActiveCampaign WhatsApp Messaging service or from whom you have received a message via WhatsApp.
How do you calculate contact limits for WhatsApp contacts?
When we calculate your WhatsApp contact limit, we count all contacts who meet the above criteria.
How are contact limits calculated if I am bundling ActiveCampaign’s WhatsApp Messaging service with other ActiveCampaign services?
If you are bundling the ActiveCampaign WhatsApp Messaging service with other ActiveCampaign services, you will be prompted to select a WhatsApp contact limit which applies to your use of the WhatsApp service, as well as a separate email contact limit that applies to your use of the other ActiveCampaign services.
Do you restrict features with a free trial?
While trials are more limited than paid accounts, you will be able to try most of our features.
Do you have a setup cost?
Absolutely not. You can take on a monthly plan with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime on our month-to-month plans.
Anything special for non-profits?
Yes! We offer a 20% discount for non-profits. Simply contact us with proof of non-profit status.
